NextEra Energy – Our Power is Your Power
How do you sell clean energy to a presidential cabinet full of oil executives? That's what we had to solve for NextEra Energy.
Outdoor: First, we'd target Trump's cabinet directly with billboards in DC...
Microsite: The billboards would lead them to personalized microsites that explain how NextEra is good for business.
Print: We'd also wrap political magazine covers with cabinet members' faces and mail them directly to him or her.
Digital: We'd target cabinet members with energy ads while they read about energy.
Social: Finally, we'd connect with Trump's cabinet through its favorite medium - Twitter. Every time they tweet about energy, NextEra would join the conversation by tweeting from a clean energy source.
